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Social Email marketing: It all goes social with Silverpop

Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email...

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+35 social media tools that make life easier

Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to...

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25 of the best SweetCron-powered Lifestreams

Lifestreaming. It can be defined as ‘an automated, effective way to centralize one’s various web activities into a single, unified website or stream’ and it can take various forms. Some people use...

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Can LinkedIn replace the paper CV?

The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and...

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How do we measure return from our social networking?

For many of us, answering the question ‘What are you doing’ is analogous to checking our email – we do it several times a day and it’s become second nature.  But for every new social network we jump...

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Is digital marketing getting predictable?

What’s happening in digital marketing these days? Not much, so it seems. This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour,...

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So what is the future of Digital Marketing?

Having attended e-consultancy’s event on the ‘Future of Digital Marketing’ in June, if I’m being honest, it was the first time I’ve felt excited about digital marketing for a long time. Way back in...

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Excitement, interest and the social, mobile web

‘What do you think? Should I focus on SEO?’ A friend and colleague asked me this question recently, interested in breaking out of their current web publishing role and exploring some new, exciting...

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87 Cool Things

As I recently commented on Twitter, the Google Creative lab crew recently posted a shared slideshow showcasing 87 cool things that, from their perspective, was stuff ‘worth knowing about’. In a...

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SEO. Am I taking crazy pills?

I’m currently attending the Brighton SEO conference at the Corn Exchange. Huge turnout, and clearly this industry continues to thrive. But, I’ll admit it. Over the years my view on SEO has become...

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